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Here and Now Playbook
In today’s environment, and going forward, all businesses need to modify how they interact with consumers. Contactless payment and virtual/video engagement are more important than ever. Businesses that can adapt will be the businesses that excel, both now and in the future.
Hibu’s Playbook for Pivoting Your Business Online
provides guidance on how to set your business up for success in 4 easy steps:
Setting up for Virtual (Video) Appointments
Conduct business online by providing an option for virtual appointments. For example, use this for estimates, customer consultations or video workshops.
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First - Choose your Online Video Platform(s)
- Determine what types of online meeting(s) (platforms) you want to offer
- Zoom
- Facetime (iPhone users only)
- Other (i.e. Google Hangouts, Messenger)
- Download those platforms to your computer or phone
- If you have not hosted an online meeting before, test it out with a family member or friend to make sure you are ready
Allowing Contactless Payments with PayPal
Only available for select Hibu websites.
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First - Setup a PayPal account
- Create a PayPal Business account (if you don't already have one)
- Link Your bank account to the PayPal account
- Hibu will not have access to your bank account information
Next – Choose what you want to offer to customers
- Contactless payment - let customers pay their bill or Invoice online
- Let customers purchase gift cards online
- Sell your products or services online
- Limited number of items can be included
- Allow customers to ‘Pre-Pay & Save’
Depending on what makes sense for your business, Hibu can help set up your website to provide all of these options.
Let Your Customers Know You are Open and Available
Now that you have taken your business online, let’s make sure everyone knows.
First - Update Your Business Information:
- Update your business hours to reflect your current working hours
- Use Alternate business hours to call out you are available for virtual appointments. Learn more.
- Update your business description to let customers know how you are approaching today’s environment. Learn more.
- Let customers know if your business has changed to offer pickup or delivery services. Learn more.
- Add a COVID-19 Alert to your Hibu website. Learn more.
Next – Create Social Posts to ‘Get the Word Out’
- Create Posts on Google and Facebook to update customers and share offers
- Create a post using Hibu’s Reputation* product
- Create a ‘GMB post’ on Google
- Google has indicated that posts on your Google My Business page will have a positive impact on your businesses ranking
- Create a ‘pinned post’ on Facebook
- Learn more
*Using Hibu’s Reputation product, you can create a single message and have it post on both Google and Facebook.
Adjust Your Digital Ads to Reflect Taking Your Business Online
Update your search, display and social ads to target consumers who are looking for online businesses like yours. Consumers will be more likely to engage with businesses that offer an online-only, contactless payment, or service experience. Make sure that you are who they are looking for.
First - Review Your Opportunities
- Review your business and determine if targeting additional lines of business or geographies can help you generate more business.
- Think about your messaging to consumers – highlight your ability to provide online and contactless services.
- Call Hibu Customer Support today and ask them to update your advertising campaigns to reflect your new online business strategy.